Even the very best of online marketers can be challenged in times like those we have actually all experienced over the previous 12 months. However it is those who rise above those difficulties that fuel the motivation all of us need to be successful in our industry.
On this blog site, we have actually made a point to highlight inspiring marketing voices with lists of top marketers by discipline (B2B marketing, social networks marketing, content marketing) and our famous lists of Females Who Rock in Marketing since 2010. Over the past few years, we have actually tried (not hard adequate) to be more inclusive in these lists to represent ladies and people of color.
Throughout Black History month, numerous brand names have made efforts to shine a light on contributions made on the planet by individuals within the black neighborhood. However why should honoring such contributions be restricted to one month? For our small part, how we represent marketers of color in the content on our blog, on social networks and in marketing content in addition to the influencers we work with has actually altered substantially over the previous few years. It’s inadequate, but we’re continuing to find out and grow our awareness, understanding and action when it pertains to the significance of diversity and inclusion.
As I reflect on those who influence me on a daily basis to be more, to be much better as an online marketer and marketing leader, the following list of females of color stand out. I motivate you to get more information about their backgrounds, achievements and to focus on the contributions they are making to the world of marketing and interactions in both B2C and B2B.
Beverly Jackson @BevJack– in/beverlyjackson/Vice President Global Brand and Consumer Marketing at Twitter With past experience operating at The GRAMMY Awards, Yahoo!, MGM Resorts and Activision Blizzard, Beverly now serves as Vice President of Global Brand Name and Customer Marketing at Twitter. Beverly is a dynamic, senior marketing executive proficient at building, mentoring and handling high efficiency entertainment and digital marketing groups while establishing long-lasting tactical relationships to drive income.
Beverly has extensive firm and internal experience launching brand name extensions and brand-new products, using metrics to examine growth, developing innovative digital techniques to drive brand loyalty and awareness via social networks, mobile and community engagement. We’ve interviewed Beverly in the past and acknowledged her a number of times on our lists of leading online marketers for many years. She signed up with Twitter as VP in January 2021.
Bozoma Saint John @badassboz– in/bozoma-saint-john/Chief Marketing Officer at Netflix
Boz got her start in marketing at Spike Lee’s advertising agency, Spike DDB. She then went on to manage brands within the PepsiCo beverages portfolio, prior to ending up being Head of Music and Home Entertainment Marketing at the CPG giant; followed by Head of Global Consumer Marketing at Apple Music & iTunes; then went on to act as Chief Brand Officer at Uber; prior to handling the CMO role for Undertaking (including WME, IMG, UFC, Miss Universe, 160over90 etc).
Boz released a podcast alongside award-winning journalist Katie Couric, “Back to Biz with Katie and Boz,” which explores the ways believed leaders, CEOs and innovators are responding to the societal shifts that have been introduced by the coronavirus pandemic. Boz’s philanthropic efforts consist of representing Pencils of Promise as an International Ambassador to Ghana and serving on the boards of Girls Who Code and Vital Voices. With such contributions, Boz was an easy pick to recognize in our Women Who Rock in Marketing list. She handled the CMO role at Netflix in June 2020.
Dr. Candace Steele Flippin @CSteeleFlippin– in/candacesteeleflippin/Senior Vice President and Chief Communications Officer at Skill Brands
Candace has 20+ years serving B2B and B2C domestic and global business in the monetary services, medical device, biopharmaceuticals and pharmaceuticals markets in the past taking on the function as SVP and Chief Communications Officer at Acuity Brands.
Candace is an internationally acknowledged multigenerational workplace scholar, TEDx speaker, market believed leader and author that concentrates on development and application of Corporate Interaction and Public Relations techniques that support organization growth, navigate modification and mitigate crises. She has a Doctorate in Management from and is likewise a Research study Fellow at the Weatherhead School of Management at Case Western Reserve University. Candace handled the SVP function at Acuity Brands in November 2020.
Dara Treseder @daratreseder– in/daratreseder/Senior Vice President, Head of Global Marketing & Communications at Peloton Interactive
A veteran Chief Marketing Officer, Dara was previously the CMO of Carbon and the CMO of GE Organization Innovations & GE Ventures. Earlier in her profession, she led marketing and development efforts at Apple and Goldman Sachs. A champ of public health, ladies’s problems, and variety initiatives, Dara is the Vice Chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E.
Dara finished orgasm laude from Harvard University with greatest honors in field and holds an MBA from Stanford University. We were happy to acknowledge Dara in our ten years anniversary list of women who rock in marketing. She joined Peleton as SVP and Head of Global Marketing and Communications in August 2020.
Deirdre Findlay @deirdre_findlay– in/deirdre-findlay/Global Chief Marketing Officer & Consumer Profits at Condé Nast
As a former Google, Stitch Repair and eBay marketing executive, Deirdre is an enthusiastic marketer with progressive experience in integrated marketing– brand, product, consumer relationship marketing, loyalty, offline and online direct marketing, organization to customer, and company to company.
Deirdre serves on the boards at Sonos, Olaplex and Effie Worldwide and has an MBA from Dartmouth. She signed up with Condé Nast as CMO in January 2020.
Gail Moody-Byrd @gailmoody– in/gailmoodybyrd/Chief Marketing Officer at Noodle.ai
Gail’s experience at McKinsey & Business, The World Bank, Levi Strauss, and over ten years at SAP lead her to the CMO role at Noodle.ai. There, she is responsible for delivering awesome brand, need, digital marketing, events, sales enablement, item marketing and AR/PR by encouraging her team to let the world know how terrific a business Noodle.ai is.
An MBA graduate of Harvard Business School, Gail serves on the Board of Directors at Juma Ventures. focused on empowering low-income youth to go beyond difficult circumstances, fulfill their intrinsic capacity, and favorably affect their communities. Gail appeared in our 2020 list of Women Who Rock in Marketing. She joined Noodle.ai as CMO in November 2018.
Jeanine Liburd @JeanineLiburd– in/jeanine-liburd/Chief Social Effect and Communications Officer at BET Networks Formerly acting as VP Communications at MTV, SVP of Corporate Communications at Viacom and Chief Marketing & Communications Officer at BET Networks, Jeanine is now Chief Social Impact and Communications Officer at BET Networks where her duties include leading and raising a portfolio of multi-platform social change initiatives that empower BET Networks’ audiences to have an impact on the vital issues dealing with the black community today.
Her present function also focuses on utilizing content as a catalyst to develop awareness and construct action oriented impact projects worldwide. She also supervises tactical collaborations and neighborhood engagement at the regional and nationwide levels. Jeanine has actually been recognized in our annual list as a Women Who Rocks in Marketing. She has actually remained in her current position at BET Networks given that September 2019.
Leah Frazier @TheLeahFrazier– in/theleahfrazier/President at Think 3 Media
Leah is a knowledgeable Publicist, Material and Influencer Marketing Expert with a demonstrated history of dealing with brand names in the fashion, apparel, appeal and lifestyle industries.
As a 2X Emmy Award-Winner, Best Offering Author, TEDx Speaker, and publisher of a leading 30 Podcast In Marketing, she is competent in Media Outreach and Relations, Entrepreneurship, Public Relations, Influencer Campaigns, Strategic Planning, and Marketing Technique. She is likewise a strong organization development professional with a Juris Doctor (J.D.) focused in Law from Texas Wesleyan University School of Law. Leah has been president of Think 3 Media given that June 2016.
Lisa Maxwell @LisaMaxwe11– in/itslisamaxwell/Vice President Marketing, Data & Provider
at Mastercard Lisa Maxwell has a tested performance history of transforming and renewing brands through company turnarounds and developing service reinventions grounded in customer insights. Lisa managed the effective turnaround, from negative to sustainable double digit growth, on recognizable brand names like Nicorette, NicoDerm CQ, Abreva and K-Y brand. She has actually produced numerous innovating and long-term omni-channel campaigns that consisted of TELEVISION, public relations, electronic consumer relationship marketing (ECRM), social networks, digital and shopper marketing. In her present role at Mastercard, she develops integrated projects that highlight Mastercard Data & Provider services across Commitment & Engagement and Advisor offerings.
Lisa is a recipient of the 2012 Homage to Females in Market (TWIN) Award, an alumnae W.O.M.E.N. in America and a Committee of 200 Scholar. She presently serves on the Board of Directors of GrassROOTS Neighborhood Foundation. Lisa was promoted to her VP of Marketing role at Mastercard in April 2020.
Tyrona(Ty)Heath @tyrona– in/tyronaheath/Director, Market
Engagement, The B2B Institute at LinkedIn With more than 17 years of experience in digital and item marketing education at Google Inc, speaking with within IBM as a social organization supervisor and leading a B2B company consulting practice, Ty now acts as the Global Lead for the B2B Institute @ LinkedIn where she delivers thought management to assist marketers stay on top of the latest in B2B marketing technique through research, mentor and blogging about B2B marketing, social selling in addition to leadership, variety and inclusion. Ty is likewise the former President of LinkedIn’s Black Addition Group(BIG), Co-Founder
of LinkedIn’s yearly TransformHER conferences, author of “Marketers of Tomorrow: A Step by Action Toolkit for Inbound Marketing”and a 2 time Olympic Trials qualifier in track and field. Ty has actually made numerous looks on our blog site through interviews, covering her industry presentations and recognition on our lists of Women Who Rock in Marketing. She joined the B2B Institute at LinkedIn in September 2020.(LinkedIn patronizes of TopRank Marketing )I am fortunate to call several of these leading marketers friends and I value their direct and indirect impact on my efforts to be a much better marketer myself. Above all, I hope that this list supplies both recognition for their contributions along with inspiration to our readers when it pertains to marketing management, best practices and accomplishment. Who would you contribute to this list? Please share in the comments or publish a reply to us on Twitter, LinkedIn or Facebook.