RPA Complete Santa Monica, United States
We talked with Ashleigh Garmon, copywriter at RPA, on how a company’s core values can help foster expert growth and delevoping an imaginative voice that accurately shows our vibrant cultural landscape.
Can you tell us about your existing role and responsibilities?
I’m presently a copywriter working with customers on ampm, Pocky, ARCO NW and New Business. I assist concept campaigns to assist brands develop engagement with their audience and amass traction within the marketplace, in addition to increase brand name affinity.
What drew you to operate at this firm and what opportunities does it provide to promote your professional development?
I was personally drawn to RPA in particular due to the truth that so many partners have such a long period at the company. To me, that speaks volumes about a firm’s positive working environment along with the nature of its partners. Individuals typically stay at companies for prolonged time periods when something’s going right. In a market where seeing a lot of movement and job-hopping is the standard, seeing associates remain at RPA for prolonged periods is a testament to the core worths of the firm in fact being carried out.
In terms of promoting my own professional growth, RPA has done a great task of extending a range of opportunities for me to offer my specific skillset, interests, or get in front of some of the higher-ups. As a varied woman in a traditionally uniform industry, I value these opportunities immensely. Having my point of view considered, encouraged, and championed goes a long way toward having a fantastic sense of regard, pride and commitment to a firm.
Are there any unused abilities you have that you ‘d like to integrate into your expert work?
As someone with former acting experience and a love of carrying out, it has been actually satisfying to provide my efficiency abilities, as needed, within the company. Whether that suggests supplying narrations on particular projects, willingly appearing in company videos, or volunteering to assist with any projects my superiors consider me a fantastic suitable for. Merely having my various strengths recognized and easily tapped assists me feel more totally understood as a partner in my expert life.
Signing up with such a huge industry can be overwhelming. How do you stay informed and ahead of the curve?
Keeping up with industry news via social media, LinkedIn, websites like Contagious, or online forums such as AdForum, AdAge, etc, as well as reading believed pieces from respected individuals in the market, helps keep me notified on what’s present, what’s trending, and what’s being spoken about on a bigger scale. Attempting to keep a diverse pulse on the happenings within the market is essential, comparable to how we must digest a wide range of news, and is how I try to stay informed and ahead of the curve. Watching and ear on cultural happenings amongst diverse populations is likewise very important and vital to being conscious the needs and needs of a varied audience.
What areas in the industry do you think could use an overhaul?
Continuing to focus on and make varied voices heard is imperative. We’re seeing the demand for the narrative to shift as it’s long overdue. Our world is really multi-cultural, multi-faceted, and ever-changing. Therefore, advertising needs to constantly reflect such a fluid and vibrant landscape. A one-size-fits-all, or a this-is-how-we have actually-always done it, is old, and honestly a huge turn-off compared to the companies and brands that actually embrace and lean in to inclusive and diverse marketing.
Where do you hope this role will take you down the line?
As I continue to learn and grow within the ad agency, I can only intend to continue to progress my creative voice, perspective and work. I wish to always be listening and adjusting to the requirements of our diverse world and, of course, do my part to help add to a more just and fair story. In turn, by keeping my concentrate on creating insightful work, I want to emerge as an idea leader within this market as I continually work my method up the ladder.