AME Awards(Advertising Marketing Effectiveness )-New York City
Celebrations Full Service New York, United States
New York City
Festivals ® AME Awards ®, global because 1994, announced the 2021 award-winners.
The global AME Awards Grand Jury granted the following: AME Finest of Show (Grand Award) 5 Regional Platinum Awards, 1 Green Award, 28 Gold, 37 Silver, 23 Bronze and 33 Finalist Certificate Awards for creating excellent imaginative and tangible outcomes for their brand name. For a total list of the AME 2021’s award-winning entries, see award winners.
AMVBBDO’s “Wombstories” for client Libresse was honored with the prominent 2021 AME Finest of Show (Grand Award) and the AME Regional Platinum– Europe. “Wombstories” likewise made 3 Gold Awards.
The powerfully efficient project celebrating womanhood takes the viewer to where no other brand has actually gone before, in the womb. The 3-minute movie weaves together multiple story lines about the culture of pity and silence that surrounds women’s intimate experiences and inspired women to share their own stories while developing market share across the world. Outcomes consist of over 100 million views spread to 132 countries. In the UK, “Wombstories” achieved # 1 share of social voice, a 200% boost in fans and trended online and constructed market share across the world – 8.1% (UK), 14.1% (Russia; highest share ever), 9.9% (Denmark). The project helped to raise EUR7,000 in France for contraception tasks, and ₤ 9,000 for Endometriosis UK.
“We’re enormously happy to have actually been granted Finest of Program and AME Platinum – Europe at the Marketing Effectiveness awards. To have actually accomplished these accolades for Bodyform/Libresse in two consecutive years makes it doubly gratifying. We place the greatest value in making work that works so being recognised by the AME awards – amongst a fiercely contested field and evaluated by some of the sharpest minds in our industry – is a dazzling endorsement of our approach to creating brave and effective work for our clients.” — Tom White, Chief Technique Officer, AMVBBDO & David Edwards, Chief Customer Officer, AMVBBDO
To see the 2021 award-winning entries, visit award-winners.
Four worldwide agencies were recognized with 2021 AME Regional Platinum Awards.
Special Group New Zealand was honored with the Regional Platinum Award – Asia Pacific for “Meddle in the New Zealand Election” for customer Every Kiwi Vote Counts. The company likewise made 2 Gold for Meddle in the “New Zealand Election” and a Gold for “Great Early Morning World” (Tourism New Zealand).
Special Group’s Platinum winning project used effective tactical insights to set in motion abroad New Zealanders to vote in New Zealand’s 2020 national election. The winning technique overcame the barrier of abroad Kiwis thinking their votes didn’t matter. The campaign utilized Russian representative “Viktor” to encourage abroad Kiwis to vote by Infiltrating their socials media and news feeds. The social led project reached 1 in 2.5 overseas Kiwis in just 18 days. Outcomes– Over 80 million earned worldwide impressions, an ROI of 9.67:1 driving voter engagement and turnout. The highest turnout on record, with a 42% increase in abroad citizens voting. The click thru to the NZ voting site from everykiwivotecounts.nz represented 67% of the extra overseas resident votes.
“I’m so thrilled to be recognised by our peers worldwide. To win a platinum for APAC at the AME is a real honour. Thank you to our incredible customer who strove for greatness. And congratulations to all of the winners on their success.”– Rory Gallery, Chief Technique Officer, Unique Group New Zealand
“It is an honour to haveThe Meddler acknowledged by the AME in celebrating brave and effective campaigns. Never more so than when that effectiveness is for effect on democracy and culture. There has never ever been a more important time for imaginative issue resolving. Sincere thanks to my courageous partners in Meddling, Unique New Zealand. And I challenge you all to make good problem in 2022.” — Tracey Lee, Initiator/Strategic Lead, Every Kiwi Vote Counts
McCann Lima’s “If you’re outdoors, you need to protect yourself” was honored with the Regional Platinum Award– Latin America for their client League Versus Cancer. The agency also earned a Gold for “If you’re outdoors, you require to secure yourself”, and 2 Gold Awards for their projects “Shipment to Hamburger King” and “The most well-known griller in Peru” (Hamburger King).
McCann Lima’s results-driven winning entry reminded citizens of Lima the significance of wearing sunscreen. As skin cancer medical diagnoses continued to climb up in Lima, the agency negotiated with 55 brands with outdoor billboards and persuaded each and every single brand name to agree to put sunscreen on the most viewed and costly billboards in Peru situated on the South Pan-American Highway, causing the most visited beaches. The company convinced prominent brand names Coke, Pepsi, Nike, and Adidas. All overall 55 huge brands in overall signed up with the cause and offered space on those billboards for the entire summer to accentuate the League Versus Cancer’s message. Excellent results consist of 100 km of highway lined with the brand name’s message worth $12 M in outdoor marketing and $7.8 M made media, plus countless individuals sharing pictures of their “sun-screened faces on social networks.
“For our office it is a fantastic honor to get this crucial award which puts us on the planet display. This project is really special for us, due to the fact that in it we handled to unify more than 50 brand names, which agreed to team up with the League Versus Cancer to bring a health message to Peruvians. An example that when big brands come together, they can have a great impact on society” — Christian Caldwell, Chief Creative Officer, McCann Lima
View all the 2021 award-winning entries: HERE.
Middle East & Africa
The UAE Federal Government Media Office & MullenLowe MENA scored the Regional Platinum Award– Middle East & Africa for “Double Moon” for the UAE Federal Government Media Workplace. Extra acknowledgment for UAE Federal government Media Office & MullenLowe MENA includes 2 Gold Awards for “Double Moon” and an additional Gold for “The World’s Tallest Contribution Box” (The Mohammed bin Rashid Al Maktoum Global Initiatives).
When the UAE sent a probe to Mars, the government wished to ensure everybody was seeing this impressive occasion. UAE Federal Government Media Workplace & MullenLowe MENA’s project used super-realistic sky mapping projection innovation and predicted 2 precise replicas of the Mars moons onto the sky to make UAE citizens feel as if they remained in space. Within hours of the projection videos flooded the internet and the media covered the phenomenon. An announcement exposed the fact and welcomed everybody to tune into the live stream and see the UAE show up on the Red Planet.
Outstanding results– The Hope Probe’s Arrival on YouTube was the most-watched live stream ever in the UAE. The activation reached more than 82 million people, comparable to more than 8 times the whole population of the UAE. With a single stunt carried out over 5 days in simply one location, the campaign achieved over USD 8.2 million in made media, and more than 380 broadcast networks in over 50 countries covered the story.
“For our first involvement at the AME Awards to be reimbursed with a Regional Platinum Award for the Middle East and Africa, along with a Gold, is truly incredible. It may not be as huge a journey as the Hope probe’s mission to Mars this entry connects to or the 50 years of the UAE it marks, however it is still a giant action for us. A global acknowledgment for our tactical thinking, innovative excellence, and efficiency is an enormous encouragement to keep pushing the borders and aim greater still. We broke new ground in the world and in space, we’re definitely not stopping here.”– Khaled AlShehhi, Executive Director of Digital, UAE Government Media Office Communication
“The stars from New York are shinning on us brightly this year. Having actually won the New York Festivals Regional Firm of the year 2021 and now the AME Platinum Award for the Middle East and Africa. Wow. A big congratulations to my skilled bunch of innovative friends and our amazing planners/account peeps @MullenLowe MENA who dream huge every day. Plus, a stellar sized thank you to the best customer on the planet who pushed us to dream even larger. Lastly, a modest thank you to all the judges for giving up their precious time. What else can I state besides that we are all sensation over the moon today;-RRB-“– Paul Banham, Regional Executive Creative Director, MullenLowe MENA
Starcom’s “Trapped in Marketing” for customer Pringles earned the Regional Platinum– North America. The firm was also honored with two additional Gold Awards for “Trapped in Marketing” and a Gold for “#danceAwesome” (Samsung Galaxy A Series phone).
The acclaimed campaign “Trapped in Marketing” trapped two of the world’s most popular comedy characters Rick & Morty, in a Pringles TV commercial to lure young viewers throughout Super Bowl. Together Rick & Morty and Pringles leveraged the power of the multiverse to breach the limits of standard marketing and sponsorship.
Outcomes– On Super Bowl Sunday, eCommerce sales grew +52%, a massive boost compared to the +23% seen the year prior. The co-branded Pringles “Pickle Rick” taste saw overwhelming need, becoming the # 3 trending product on eBay. The Pringles collaboration with Rick & Morty achieved more than 1.2 billion impressions, far going beyond the previous 2 Pringles Super Bowl campaigns. Pringles made numerous “best of” lists coming out of the big game– with the spot named the # 1 liked Super Bowl campaign on YouTube. Pringles’ family penetration grew by $1.4 Million. And in general, Pringles grew +13% in GSV (gross sales volume) in 2020, a record for the brand.
“We have actually seen the power of incorporating content upstream and strategically to fix key service needs, and are thrilled to be acknowledged with the distinguished AME Platinum Award. A huge shout out to our Kellogg’s Pringles clients, Grownup Swim and Grey for their partnership and collaboration.”– Jonathan Goorvich, VP Director Material Collaborations, Starcom
AME Green Award
BBDO Germany earned the distinguished Green Award for “Eurythenes plasticus” for client WWF Germany.
Green Award winning “Eurythenes plasticus” is an innovative cross-platform ecological advocacy campaign that got the world talking and acting in the kind of a petition requiring a legally binding UN arrangement to put an end to marine plastic pollution. The agency combined numerous advertisement formats to drive action and used permanent museum exhibit collaborations to supply an instructional experience to encourage individuals to support the cause. To highlight that the ocean plastic problem, a new deep-sea types was called after the plastic discovered inside its body – Eurythenes plasticus.
Outcomes consist of 120K Petition signatures, EUR12 million in earned media worth and thanks to the social discussion, over 93 counties talked about plasticus online. The permanent museum exhibits have actually had more than 410,000 combined visitors to date and brand-new partnerships demands continue to be supported. Eurythenes plasticus got a Guinness World Record as the very first new species polluted by plastic.
The results of the AME Grand Jury are parsed in an annual rankings brief,The AME Report, an imaginative ranking system based on total points earned for winning entries and provides an account of the highest-ranking agencies and brand names within this year’s competitors.
To view the entire 2021 AME Awards winner’s display, visit: HERE.
About the AME Awards ® for Advertising & Marketing Effectiveness ™: Founded in 1994, the AME Awards honors global work that demonstrates ground-breaking services to difficult marketing problems. To earn a sought after AME ® Award, an entry should show specific marketing objectives and objectives accomplished through innovative execution and strategic preparation. Entries are judged by a global panel of leading interactive and multidisciplinary marketers, media planners, strategy directors, social networks professionals, and creative directors.