Pictured: Guy Wieynk(right) and Miguel Alvarez(left) – Covid-19 has actually led to a rise in demand for D2C ecommerce. With Robots supplies brand names with direct access to its technology engineering abilities not only as a build expert but likewise a source of skill for group enhancement
– Takes on market issues of the poor quality of imaginative in programmatic marketing, brand consistency throughout digital environments, the cost of delivering personalised content
– Reinforces AFG’s substantial financial investment in exclusive innovation as evidenced with the build of the special Untold Fable platform with variety and addition at its core
AnalogFolk Group (AFG), the progressive international marketing and innovation group, producing a smarter future for individuals, brands and society has today announced the launch of automation and technology engineering service With Robotics.
With Robots is developed in action to a need in the market to assist brand names deliver their technology engineering, web advancement and advertising production tasks, consisting of automated content adjustment and localisation, more effectively, more effectively and with more impact.
Man Wieynk, CEO of AFG says that: “AnalogFolk have actually been developing technology services for leading brand names for over a decade but over the last 12 months what was clear is this very same skill can playing its’ part in fixing wider market concerns such as 66% of consumers thinking brands are running advertising that is too repetitive and 90% of programmatic campaigns are doing not have targeted innovative. Through automation and artificial intelligence platforms we have shown that we can meet consumer needs whilst delivering considerable cost savings for brand names.”
With Robotics distinct versatile design suggests brand names and agencies can gain from an option of 2 end-to-end options; ‘Construct with Robots’ or/and ‘Automate with Robotics’. Providing on-demand increased teams who can be commissioned to deliver jobs as a managed service or hired as in-house brand name or firm resources.
Kunal Muzur, CEO of AnalogFolk New York states that “Online marketers today are faced with an increasing quantity of complexity – numerous audiences, varying formats, emerging platforms, and an overwhelming quantity of content needs. And using the conventional methods to fulfill this need is often too costly and time consuming. We built With Robotics to address this problem – providing brand names a simple, versatile option that mobilizes the very best technical talent in the world to provide on their technical develop and content automation requirements.”
‘Construct with Robots’ engineering abilities vary from standard web production to open source and enterprise scale platforms. This option is focused on delivering professional technical excellence and quality alongside cost and speed advantages.
‘Automate with Robotics’ is AFG’s proprietary innovation that changes conventional production techniques with machine-driven automation; taking digital innovative content and producing multi-artwork, multi-message and multi-market variants; enabling brands to deliver premium, pertinent and hyper customised messaging expense efficiently.
Led by Miguel Alvarez, AFG’s Chief Technology Officer and CEO of With Robots, the With Robots group consists of 20 technical professionals distributed throughout Europe, APAC, North and South America.
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Natalie Melder-Smith, Global Communications & PR Director, AFG/ firstname.lastname@example.org/ Telephone +44 7818 457 635 Miguel Alvarez, Chief Technology Officer of AFG and CEO of With Robots says that” It’s wonderful to see our group not only developing innovation services for leading brands, however also applying their engineering prowess to take on problems affecting the digital marketing landscape. We are genuinely expanding the definition of imagination as we support our customers through the death of cookies and a lot more emphasis being placed on the creative usage of innovation to satisfy consumer needs and brands’company objectives.” AFG helps brands specify ingenious methods, deliver development ideas and utilize new
innovations that transform their organization for the better. It has the ability to do this through its facilities which offers’plug & play’access to extra firms and capabilities. As part of AFG, With Robots ends up being a partner brand to full-service digital imaginative firm AnalogFolk and content production
company Untold Fable, the latter of which the group invested in at the start of this year. As part of AFG’s investment in Untold Fable, the group has actually established the innovation for its distinct platform which is designed to offer brands and agencies more details about talent prior to they commission in order to make diversity in the marketing market the norm, not the exception, lower market predispositions and provide all skill more level playing fields. Other innovation products AFG has actually purchased the development of over the last two years consist of: BigUp.AI, a multi acclaimed digital language tool developed to offer
women the confidence to get ahead in their career by helping them reveal their strengths with self-confidence. Powered by Natural Language Processing and Artificial intelligence technology, BigUp.AI identifies strengths and recommends alternative” Big Ups”to express them in a more impactful, assertive way. A first-of-its-kind AI item called Dieter that automates a brand name’s style evaluation procedure, waiting millions every year. It’s able to supply feedback across a brand worldwide and includes business style language
on desktop and mobile, indicating style work is reviewed in seconds instead of days. It’s now a recognized part of a few of the most significant brand names in the world’s digital architecture and has a devoted group integrating it with their interfaces and methods of working. Zodiac Engine enables brand names to use linked packaging to create one-to-one continuous relationships with consumers. It turns basic behaviours into a means to extend their product and brand experiences, without having to develop new infrastructure, channels and
actions each time. It utilizes AI image recognition, which can be accessed through consumer platforms like WhatsApp, to recognize existing art work and serve the consumer pertinent utility, experiences and promotions.