Production company ArtClass has actually signed director Anthony Pellino to its roster for U.S. business and branded material representation. Having actually dealt with such brands as Reebok, Guinness, Lexus, and Peloton, Pellino is understood for the raw and emotionally-charged power of his work and fearless design of visual storytelling.
“Anthony is a visceral filmmaker, smart beyond his years,” says Rebecca Niles, ArtClass Executive Producer. “I was right away impressed by how rapidly he collected such a vast and impressive body of work in a brief time. His enthusiastic and fresh technique to storytelling resonated with us as we grow our roster with interesting talent poised to breathe new life into the market.”
“There’s a real appetite and trajectory at ArtClass that I’m extremely excited about,” includes Pellino. “Rebecca and [ArtClass Partner/Executive Manufacturer] Geno Imbriale bring genuine interest for their creators and simply want to make excellent content. This was a big driver for me to join their lineup. All of the directors have their own unique specialized. I like that I get to work along with them and bring my hyperreal specific niche into the fold.”
Pellino introduced his profession at 19 years of ages when he directed “Be More Human,” a hyperrealistic spot for Reebok about the internal meditations of William H. Cavali, an amateur boxer from Brooklyn, prior to each match. That spot resulted in a variety of projects for Spalding, Guinness, Uber and Michelob Ultra.
Pellino helmed a series of branded documentaries for Peloton, and functioned as both director and creative director on episodes for the Rumble Boxing at-home app experience. Directly after this, he spent 18 months in San Francisco consulting on and constructing a content production arm for venture capital business 8VC. Pellino is currently establishing a short film around the theme of healthcare in a dystopian future.
“I’ve always wished to do work that makes people feel inspired,” states Pellino. “I enjoy informing anthemic stories that are punchy, kinetic and energetic, creating worlds for my talent that don’t exist in truth. I’m comfy traversing various categories and categories of work, since my end method always comes from that fundamental design I have. I tend to gravitate towards tasks that have not been tried previously– or maybe even those that scare the customer a little. I’m all for the challenge of problem-solving, and collaborating with those who feel the exact same way.”
ArtClass is a next-gen production business specializing in conventional commercials, shorts, and top quality material. Its group of internet-born developers and heavy-hitting manufacturers means it can easily shift between massive shoots and tasks that require more active production methods– all with artistry at the forefront. Current clients include AT&T, Amazon, ESPN, Kellogg’s, MLB, Netflix, P&G, and State Farm.