LinkedIn Obtains Tutorial Video App Jumprope as it Aims To Expand its Developer Tools Microsoft-owned LinkedIn (client) has acquired video tutorial creation app firm Jumprope, with the selection of developer tools from the acquisition set to assist boost LinkedIn Knowing and other locations of the expert social networks platform, the company recently revealed. Social Media Today

Google parent Alphabet reaches record quarterly earnings, profit in advertisement boom
Google and its parent company Alphabet saw a particularly strong 70 percent increase in advertising earnings throughout the second quarter of 2021, the business just recently revealed. That relates to some $560 million is advertising earnings per day throughout the quarter, and a year-over-year boost of 62 percent, rebounding from the firm’s only profits decrease a year ago due to the global health crisis. Reuters

3 in 4 B2B Marketers Are Planning Hybrid Occasions– Here Are Their Viewed Obstacles
Offering digital occasions as great as in-person ones is the leading hybrid event challenge faced by B2B online marketers, followed by logistical challenges and persuading participants to come to physical occasions, according to newly-released survey information of interest to digital marketers. MarketingCharts

LinkedIn to B2B marketers: It’s time to develop your brand
B2B companies can benefit from developing greater brand awareness, according to recently-released report data from LinkedIn, which likewise revealed that some 4 out of 5 U.S. B2B purchasers would reevaluate purchasing from a brand that they had previously rejected. Project United States

Nielsen reveals service for cookieless media measurement
Nielsen has actually disclosed details about its forthcoming alternative to web browser cookie media measurement, with a new service that will integrate machine-learning strategies with available first-party data, the firm just recently annnounced. AdAge

Show & Video 360 gets new frequency and reach metrics
Google has actually just recently added a variety of brand-new visual summary data to its Show & Video 360 business marketing and analytics platform, in a change that is set to smooth the task of marketers utilizing the item throughout different channels. The new views provide real-time glimpses of reach– obtained partially from DV360’s log information– when it concerns a project’s efficiency, and is also set to make it easier to discover the highest carrying out programmatic advertising campaigns.Search Engine Land

Amazon’s ads company posts 87 % growth Amazon saw year-over-year advertising and other profits rise by 87 percent during the second quarter of 2021, topping the $7.9 billion mark, the company recently revealed– representing a boost exceeding the 77 percent grown it tape-recorded throughout the first quarter of the year. CNBC

Twitter Adds New Spaces Sharing Choices, New Search Tools to Enhance Spaces Discovery
Twitter has provided its Spaces live audio discussion include a variety of brand-new engagement and search features intended to raise brand name material awareness, the social media platform just recently revealed. Social Network Today

YouTube SEO Research Study: Insights & Data to Help You Rank Higher
As the world’s largest video platform, Google’s YouTube also represents an important search location, and SEMrush recently took a look at how channel size and other data-driven factors contribute in search engine optimization (SEO) success, in the company’s newly-released YouTube SEO research study. SEMrush

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Effects of the Pandemic
42 percent of B2B innovation purchasers are likely to either increase or maintain general innovation costs compared to pre-pandemic levels– one of various findings of interest to digital marketers consisted of in recently-released research study data from LinkedIn. Social Media Today

ON THE LIGHTER SIDE:

< img src="https://www.toprankblog.com/wp-content/uploads/2021August6MarketoonistComicImage600w.png"alt ="2021 August 6 Marketoonist Comic"width =" 600" height="314"/ > A lighthearted take a look at the “media planning” by Marketoonist Tom Fishburne– Marketoonist

Google’s ‘time crystals’ might be the best clinical achievement of our life times– TNW

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing— Evaluating the Analyst: A Guide to Holistic Analytics for Tracking the Right Metrics– MarketingProfs
  • Joshua Nite— What’s Trending: Shake Things Up– LinkedIn (client)

Have you discovered your own B2B marketing news product from the past week of industry news? Please drop us a line in the comments listed below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for much more timely day-to-day news.