Nearly Half of B2B Orgs State It’s Become More Difficult to Close Deals Completing B2B deals has ended up being more difficult because the pandemic began, with some 46 percent of B2B companies citing buying decisions being placed on hold as the primary cause, while 43 percent stated that their company saw purchaser re-prioritization as the leading reason, followed by budget cutting, according to recently-released study data. MarketingCharts

Marketing’s Tech-tonic Shift: 90% Have Actually Altered Their Digital Methods [Salesforce Study]
66 percent of marketing leaders expect profits development in the coming 12 to 18 months, with the leading portions of B2B marketing spending plans being spent on advertising, tools and innovation, account based marketing (ABM), content, and staffing, according to newly-released study data of interest to digital online marketers. MediaPost

LinkedIn Adds Rankings & Reviews to User Profiles
Microsoft-owned LinkedIn has begun offering both reviews and scores to user profiles, with a new services profile element that can now consist of a range of previous client evaluation and scores features, and users initially getting 20 review invite credits, LinkedIn (customer) recently revealed. Search Engine Journal

Marketers Lose In Perceived Worth, Research Study Shows
Marketers see their department as can be found in 6th when it comes to experiencing a lack of respect within their company, behind sales, production, operations, human resources, and accounting, according to recently-released research study information. MediaPost

TikTok Announces New Partnerships with Vimeo and Canva to Simplify Content Production
Short-form social video platform TikTok has actually released new integration to its TikTok Ad Manager that expands ad-building choices to more easily include content from production platforms Canva and Vimeo, the company just recently announced. Social Media Today

Google Gets Rid Of The Abundant Result Type From The Performance Reports
Google has actually gotten rid of the more generic type of its abundant outcome search appearance information from its Search Console programs API– completing a relocation initially discussed in May, as the search giant has actually transferred to supplying more refined and less general breakout information, Google recently revealed. SEO Roundtable

Twitter is Checking a New Choice Which Would Enable You to Eliminate Specific Followers from Your Audience
Twitter has actually begun testing a method for users to less conspicuously eliminate undesirable fans from an account’s audience– an option to a strength obstructing approach that might use digital online marketers a more subtle option, the firm recently announced. Social Media Today

LinkedIn Launches Native Video Meetings
LinkedIn has released new alternatives for users to hold one-on-one video meetings straight within its platform, utilizing parent business Microsoft’s Azure Interaction Providers innovation to supply a variety of effective video conferencing features, with extra performance such as screen sharing and virtual backgrounds planned for future updates, the firm recently revealed. Search Engine Journal

SMT Expert Series: Keren Baruch Talks About LinkedIn Material Trends and Developer Tools [Interview]
Social Media Today just recently interviewed LinkedIn’s Keren Baruch, who provided a series of insight into Developer Mode and other recent LinkedIn (client) material development tools of interest to digital online marketers. Social Network Today

The Most Significant Advantages of Intent Data for B2B Marketers [Survey]
64 percent of B2B online marketers state that digital advertising is the greatest carrying out use case for intent data, followed by 44 percent who said client account expansion was the most impactful use, and the same portion who kept in mind that account recognition was the very best use scenario– among numerous data of interest to online marketers contained in newly-released intent data survey results. MarketingProfs

ON THE LIGHTER SIDE:

< img src="https://www.toprankblog.com/wp-content/uploads/2021August20MarketoonistComicImage600w.png"alt ="2021 August 20 Marketoonist Comic"width ="600"height ="314"/ > An easy going take a look at the “brand tiredness and brand consistency” by Marketoonist Tom Fishburne– Marketoonist

The Netflix-Experience Is The New B2B Standard– Forbes

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lane R. Ellis/ TopRank Marketing— 5 Leading Customer Support Articles of the Week 8-16-2021– Shep Hyken
  • Lane R. Ellis— 10 Ways to Step Up Your Marketing and Brand Building by Using the Best Tools Offered– Small Business Trends
  • Lee Odden— Q4 Pay Per Click Preparation: SMB B2B Strategies– Clix

Have you discovered your own B2B marketing news item from the previous week of market news? Please drop us a line in the remarks listed below.

Thank you for joining us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return once again next Friday for more of the week’s most relevant B2B and digital marketing market news. In the meantime, you can follow us at @toprank on Twitter for even more prompt day-to-day news.