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This Wednesday 21st April, Supermarket, an installation by BOMBAY SAPPHIRE and the Design Museum,will reach the museum’s Kensington High street home, equipping its racks with vital items packaged in art work produced by a line-up of emerging artists. Produced by AMV BBDO and launched by Ogilvy PR, this installation will enable the museum to welcome much-missed visitors through its doors as soon as again and promote the essential message that ‘Imagination is Necessary’.

BOMBAY SAPPHIRE thinks that creativity is an important part of being human, making us feel fulfilled and delighted. However during the pandemic our access to art organizations and other essential sources of imaginative motivation has been seriously restricted. Now, as the UK slowly begins to emerge from lockdown, Supermarket at the Design Museumwill enable people to nourish their creativity and purchase minimal edition works of art– all whilst doing their weekly shop. What’s more, they’ll be supporting the Style Museum which has suffered a 92% drop in its typical earnings streams while they do so.

Supermarket at the Style Museumbecomes part of a long-standing objective by BOMBAY SAPPHIRE to motivate imagination in all. It will be open from the 21– 25 April, offering important items developed by a collective of 10 dazzling emerging artists comprising of Amy Worrall, Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Kentaro Okawara, and Michaela Yearwood-Dan. The job is spearheaded by famous artist and designer Camille Walala who has brought her unmatched visual style to the store itself– bringing art and shopping together in a riot of strong patterns and brilliant colours.

Natasha Curtin, BOMBAY SAPPHIRE Global Vice President, comments “Imagination has been at the heart of our brand name for over 30 years. We really believe that imagination is essential, but for much of this past year, we have not had the ability to visit our much-loved art galleries and cultural organizations. That’s why we’re thrilled to be releasing this project in assistance of The Design Museum, creating the world’s first artist designed supermarket and showing the essential function that creativity plays in our lives. We hope that this project will supply a blue-print for other innovative organizations assisting them to invite back visitors by developing their own vital store come art installation”.

In action to the brand’s mission of assisting the world realise its creative potential, the AMV team always understood that the response would rest on non-traditional forms of engagement. More notably, it ought to collaborate and champion artists and their work to advise individuals how important imagination is and support the neighborhood.

Alex Grieve, Chief Creative Officer at AMV BBDO, says “In the mind-numbing sameness of pandemic days we have actually never required creativity more. But, with all public galleries closed, the chance to be influenced and promoted by art has actually been denied us. We believe creativity is important. As vital to the human condition as food and water. Which stimulated a thought: galleries are shut however important stores are open. Let’s utilize imagination to find a method around the constraints and turn a gallery into a grocery store so it can re-open and have the product packaging of every item in our shop be an artwork from a different artist. Which just goes to prove creativity discovers a way”.

The necessary items readily available to buy from the Supermarket consist of rice, tins of kidney beans, tea, coffee, bathroom roll, bread, pasta sauce, porridge oats, cleaning up liquid and rice, every one developed by a various artist. In addition, unique limited-edition BOMBAY SAPPHIRE and tonic bottles have actually been developed by artist and animation director Ruff Mercy.

The product packaging provided a blank canvas for each artist’s work, enabling them to bring their own distinct style to the job, with ‘BOMBAY SAPPHIRE blue’ offering the common thread. Completion outcome is a series of dynamic, collectable products that will not just be a spectacular addition to any cooking area shelf, however support emerging artists and a cultural organization in what has actually been a hard year for many. These mini design classics will be offered to buy at routine supermarket costs implying everybody can own their own work of art without breaking the bank, making creativity available to all. Consumers are recommended to be fast– these products have been produced in restricted amounts and are forecasted to sell out fast!

The complete variety is offered to purchase in store at the Grocery store along with online via from 21 April till products offer out. All earnings from sales will go to the Design Museum’s brand-new Emerging Artist Gain access to Fund– a brand-new ‘pay it forward’ scheme that disperses complimentary Style Museum tickets to up-and-coming artists and designers. PR coverage, social networks and digital advertisements will drive consumers to both the physical and the online shop.

Ogilvy PR orchestrated a thorough media relations project spanning art, way of life, style and trade titles, putting news, features, pictures, and interviews with key spokespeople. This consisted of hosting a virtual roundtable event to brief media on the launch, with Tim Marlow, Director and Chief Executive at the Design Museum, Camille Walala, the lead artist, and Bombay Sapphire Global Vice President Natasha Curtin. Ogilvy PR engaged a broad range of influencers to produce material for the campaign and talented products from the Grocery store variety to crucial reporters and influencers.

Grocery store at the Style Museum: Store Products

  • Fruit & vegetable sticker labels by Isadora Lima
  • Bread bag by Charlotte Edey
  • Rice box by Joey Yu
  • Pasta box by Holly Warbuton
  • Kidney beans tin by Kentaro Okwara
  • Passata container by Joey Yu
  • Porridge oat jar by Amy Worrall
  • Tea bag tin by Katherine Plumb
  • Coffee jar by Holly Warbuton
  • Toilet roll by Michaela Yearwood-Dan
  • Face mask by Kentaro Okawara
  • Cleaning up liquid by Jess Warby
  • Lug bag by Camillie Walala
  • Bombay Sapphire by Ruff Grace
  • Tonic by Ruff Mercy