(Pictured delegated right: Irina Kirvesmäki, Saana Simander, Tomi Salo)

TBWA Helsinki Complete Helsinki,

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talked to TBWA Helsinki’s innovation design student, Tomi Salo, Material Producer, Irina Kirvesmäki, and Comms & PR Expert, Saana Simander, on all things development and how the industry can benefit from stepping beyond standard approaches to marketing. Can you inform us about your current

role and

duties? Tomi: I’m currently working as an innovation design trainee at TBWA Helsinki’s Innovation Laboratory. As an industrial designer I have abilities from numerous sub-areas of style. My obligations are designing items, concepts, and models plus I also dabble in UI/UX and graphic design.Irina: In my current function as Content Manufacturer, I’m creating content for my customer’s social networks

, managing social communities, producing influencer concepts, and taking part in the general imaginative work. A huge part of my task is also to constantly keep myself notified about the brand-new things that are taking place in the world of social. Throughout my brief time at TBWA Helsinki, neighborhood management, social influencers and TikTok have become 3 areas of proficiency for me, and I’ve gotten to belong of many projects due to that.Saana: My role as a PR Strategist requires everything that relates to PR. I’m responsible for our special PR process that has actually been established to lift our customer’s best work and developments in both national and international press. I’m likewise very much associated with some of our innovative work to make sure that we’ll get the most out of every concept in terms of earned media. What drew you to work at this company and what opportunities does it supply to promote your expert growth? Tomi: I was captivated by how an ad agency like TBWA Helsinki uses

industrial style like no company I have actually come across prior to. During my brief time working at our Development Laboratory, I’ve discovered

a lot which I owe much to our flat hierarchy permitting me to work as an equivalent designer together with individuals with much more experience. I was for example given an opportunity to create the Viita Workstation for our client City of Lahti, the European Green Capital of 2021 which has actually for sure been a big part of my expert growth here. Irina: I’m presently completing my MSc. in Marketing research studies at Aalto University and I constantly dreamt of working with big and worldwide brand names and their marketing. TBWA Helsinki’s impactful and disruptive advertising campaign drew my attention and quickly enough, it

became my dream to work here. Operating at such a global and awarded ad agency has actually currently used lots of chances to grow professionally: I have actually learned a lot from my gifted coworkers and most notably, I have actually been trusted with obligation, often so much that it makes me frightened. But that is where development takes place. Saana: When I first found out about TBWA Helsinki, I was right away impressed by their take on innovation, creativity, and marketing making it an easy decision to apply here when the time for my internship came. Ever since joining the company and particularly

our communications department I’ve had limitless chances to grow expertly. I owe much to the innovative and inspiring environment, the opportunity to learn from my talented colleagues and for individuals above me believing in me. At TBWA Helsinki it’s the talent that matters, not how long you have actually worked. Are there any unused skills you have that you ‘d enjoy to include into your professional work? Tomi: Well, I wish to consider myself a creative individual and I very much delight in working with my hands. I’m truly into arts of all sorts, especially painting and ceramics so it would be amazing one day to make use of these abilities in my expert

work.Irina: For me to prosper as a Content Producer, I should continuously follow what is taking place on the planet of social networks. I

think that this is something that I might utilize in other locations of marketing and advertising, encompassing the outside of social networks. As most of our time is spent in social media, where most of the trends are born, I ‘d love to use these abilities on a larger scale

, for instance in project planning.Saana: I consider myself lucky in such a way that I am able to make use of all my skills in my professional work at the moment. At the beginning of my profession, I pretty much worked behind the scenes however just recently I have actually been able to participate in ideating and project planning which I actually delight in as an imaginative person. Joining such a huge market can be overwhelming, how do you remain informed and ahead of the curve? Tomi: For me among the best platforms to follow has actually been TBWA’s cultural intelligence unit Backslash that gathers details on the cultural shifts taking place around the globe. I likewise try to use as numerous social networks platforms as possible and follow different kinds of individuals to get a better view of the world and the changes that are occurring.Irina: Contributing to my answer above, info seeking and remaining ahead of the curve is something I’m still learning every day. My mentor once offered me a good pointer about making

it a daily practice to remain informed. Therefore, I nowadays begin my days with either reading the news, listening to podcasts, or checking out a book. In some cases the huge quantity of details can be frustrating, but I firmly believe that in this case discovering simply a little bit every day is better than nothing. Saana: Although the market can be overwhelming at times I attempt not to tension excessive about it. It’s easy to get lost in the vast quantity of details however fortunately curiosity and the requirement to stay notified on what’s going on the planet remain in my nature. As a PR expert my everyday life at the company quite revolves around remaining ahead of the curve, but in my leisure time I also like to check out books (not just industry related), browse social networks, and listen to podcasts. What areas in the industry do you think

could use an overhaul? Tomi: TBWA Helsinki unlike lots of other advertising agency has the ability to develop and develop item style concepts to life. Our Innovation Laboratory has actually given us a benefit in the advertisement market and a method to be disruptive. Frequently numerous great concepts come to halt when ideas require to be turned into concrete products so I truly think numerous firms might take advantage of expanding outside of conventional marketing talents to for example individuals with an eye for innovation.Irina: In the endless content stream these days’s media scape, it is important


stand out from the mass. Instead of only pushing content out to their channels


brand names must likewise take some time to respond to remarks and personal messages on a regular basis to get the audience more engaged. Steering away from conventional customer service responses and instead adding a little edginess and humor to the reactions can also increase the viral potential of the brand’s socials. A little goes a long method: often for instance 0.5-1 hours a day for responding to comments and messages can be enough.Saana: When it concerns PR, I believe there is still a lot to be done within the industry.

Firstly, PR is often thought about as a different function when in fact lots of cases might truly take advantage of taking the PR element of the task into account from the start. Second thing is that I typically encounter ideas that in my viewpoint would have so much capacity outside the market bubble however sadly their complete potential is not made use of. Where do you hope this role will take you down the line? Tomi: I would like to remain at TBWA Helsinki after my internship and belong to something that really makes an impact and stops people to think. I hope that in the future I get to work abroad and dive into different cultures and adjust to new ways

of thinking and creating. As a designer I like to be part of different type of jobs and not to restrict my skills to particular locations of design.Irina: I’m not keen on titles or hierarchy, so there’s nobody function that I’m striving for. Instead, I want to deal with brands that are fascinating and available to trying new things in their social media and marketing on a greater level. I aspire to see what the future has in store for my career! Saana: I have actually grown to my present role as a PR

Strategist quite fast and now that I am here my objective is to enjoy this moment and

make the

most out of it. Nevertheless, as most of my career has actually happened during the pandemic, I very much await for the world to reopen again for us to be able to use the complete capacity of our international TBWA network. Even though I attempt not to tension excessive about where my career will take me, I look forward to whatever this agency and the industry as a whole need to offer for me.