Category: Technology

Do More and Do Better: Claire Telling, Chief People Officer, Havas NA

Havas New York Complete New York, United States See Profile Tell us about yourself. Who or what motivated you to get into advertising and marketing interactions? My love of marketing started when I was eight years of ages. I would spend hours writing commercials for every product I saw on TV; and after much begging,…

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Community On Our Own Terms: Pilar McQuirter, MullenLowe LA

MullenLowe Los Angeles Full Service El Segundo, United States See Profile   Tell us about yourself. Who or what inspired you to get into advertising and marketing communications? Hey, I’m Pilar McQuirter, Cultural Strategy Director at MullenLowe LA. I got into advertising through the Multicultural Advertising Internship Program. I saw this industry as a great…

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Construct an e-learning portal

Summary In this designer code pattern, we will demonstrate how to rapidly construct an e-learning portal utilizing IBM Watson ® Media. Solutions can be scaled with Watson Media, but the scope of this pattern concentrates on the following capabilities: Creating channels for various areas of knowing. Creating and submitting videos for a channel. Password-restricting access…

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Tactical shift: Europe looks for vaccine ‘overdrive’ to catch up

BERLIN (AP)– Slow off the blocks in the race to immunize its citizens against COVID-19, Germany deals with an unfamiliar problem: a glut of vaccines and not enough arms to inject them into. Like other countries in the European Union, its nationwide vaccine campaign lags far behind that of Israel, Britain and the United States.…

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It’s time to brake with the ramadan clichés

Virtue Worldwide Complete Brooklyn, United States See Profile Every marketer wants their brand name to be part of Ramadan. All of us know that during the holy month ad spend boosts, but what doesn’t increase, is the distinctiveness in brands’ interaction. It’s becoming seemingly much easier to note the variety of topics that are explored…

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Scott Otto Anderson directs Chris Hemsworth in this bonkers Centr campaign – turns out the God of Thunder is just like us after all…

‘; $(‘.btn-rate’).children(‘button’).click(); }); }); ]]>   Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged…

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Marketing technology agency Byte merges with Dept to accelerate global growth

    Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital services for clients across the globe. As one of the Financial Times Fastest Growing Companies in Europe, Byte’s position as a trailblazing martech agency…

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COVID-19 speeds up long-lasting consumer change, however brand names risk being left behind, according to new dentsu research study

Dentsu International Limited. Media Buying/Planning London, United Kingdom See Profile Today sees the launch of the dentsu customer vision ‘The Age of Inclusive Intelligence’, which charts the long-term customer patterns that will shape the next decade. The research shows how the pandemic has actually sped up much of the long-term patterns dealing with brand names,…

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