Clear Channel introduces Pride campaign showcasing individual messages of pride
– The #IAmProud campaign is presenting throughout 7 countries in Europe, including major cities in the UK throughout Pride occasions held throughout the summer season
– The digital Out of Home project looks for to share favorable messages after a challenging 18 months, where numerous Pride events have actually been cancelled or held off
– It is a continuation of Clear Channel’s commitment to utilize the power of Out of Home as a platform for good and supports the business’s goal to lead fairness in media
London, UK– Clear Channel Europe, a leading Out of Home (OOH) media and facilities business, has released its European campaign #IAmProud celebrating Pride 2021 in the UK.
Throughout this June’s Pride month and beyond, Clear Channel will be showing messages of hope, connection and pride across OOH screens in seven European nations. The goal of this year’s campaign is to challenge individuals to think of what makes them feel linked and happy, as a lot of people have actually been separated from pals, liked ones and encouraging communities during the pandemic.
The project was initiated and brought to life by Clear Channel’s staff members and features quotes from them along with market partners, consisting of Posterscope UK and Discovery Communications. The quotes will be displayed on digital OOH screens in France, Spain, Belgium, Ireland, the UK, the Netherlands and Italy. It is Clear Channel’s largest grassroots campaign to date, led by LGBTQ+ colleagues and allies all around Europe.
In the UK, the campaign is running nationwide across the biggest digital OOH network Adshel Live, the Shopping malls Live network of screens in leading mall as well as the super-premium Storm websites. The project will also be shown across Clear Channel’s LGBTQ+ Socialite, a network of screens in queer bars throughout the country– consisting of in Soho in London, Manchester, Glasgow, Sheffield, Liverpool and Leeds.
Clear Channel are also developing relationships with queer charities and community organisations to use an allowance of totally free marketing area at these locations, with the aim of supplying a platform to underrepresented grassroot groups, such as LGBT Switchboard.
“At Switchboard we are a helpline open up to anyone who has questions around sexuality and/or gender identity, however if people do not understand we exist then how can we best support them? We are so pleased to be a part of this collaboration with Clear Channel, which will allow us to raise awareness of the important services we provide– getting our name out to those who need it most,” said Natasha Walker, LGBT Switchboard co-chair.
The Clear Channel Pride 2021 campaign #IAmProud will run from June to September to connect Pride occasions around the nation and lead in to Pride in London in September.
Clear Channel is committed to DE&I– including supporting and empowering the queer community– and has its own LGBTQ+ worker group.
Justin Cochrane, CEO Clear Channel Europe, said: “We’re proud to support Pride, and I have actually liked seeing this campaign come together. Out of House is such a terrific medium to share ideas and concepts in an extremely powerful public setting, and seeing our individuals, throughout numerous markets, sharing their feelings around Pride makes this extremely personal and inclusive.”
Among the companies to join Clear Channel’s #IAmProud campaign was Discovery Communications, with quotes from Howard Lee, President of TLC Streaming and Network Originals TLC, George Reed, Media Planning Supervisor at Discovery UK, and Sami Kumpula, Campaign Planning and Digital Supervisor at Discovery Nordics, being featured.Christian Hug, VP LifeWorks & Addition at Discovery Communications, stated:” At Discovery, our company believe the greatest concepts originate from our varied groups. As much as we are dedicated to putting shows on air which assist provide perspectives on variety, we are equally committed to a really open, respectful and safe workplace to support our LGBT+neighborhood. Our transgender guidelines make sure equivalent treatment for workers who might be transitioning. Our PriDe group is one of our strongest, most active and engaged worker resources groups, massively enhancing and impacting the culture of Discovery.”The project comes following Clear Channel’s commitment to lead in fairness in media and constructs on its aspiration to use the reach of its screens and billboards worldwide to raise awareness of social concerns and provide a voice to cultural motions. Among other initiatives, Clear Channel just recently supported Cephas Williams’The World I Wished to See campaign and has also released the CC x Pocc Art Fund to enhance the work of underrepresented visual artists throughout the UK. About Clear Channel Europe Clear Channel Europe is a division of leading worldwide Out of Home media company, Clear Channel
Outdoor Holdings, Inc. (NYSE:
CCO). The Clear Channel Europe portfolio spans 17 markets with 16,000 digital and 400,000 non-digital displays. Clear Channel Europe has 2,900 devoted
employees. Our Mission is To Create the future of media. Transforming our estate, to the benefit of all our stakeholders, through data-driven innovations and facilities. Our Purpose is to provide both A Platform for Brands & A Platform for Good. Delivering advertisers’media goals whilst having a positive effect on the world around us. Clear Channel Outdoor Holdings, Inc.(NYSE: CCO)is one of the world’s biggest outdoor advertising business with a diverse portfolio of approximately 500,000 screens in 22 countries throughout
North America, Europe, Latin America and Asia, reaching millions of people regular monthly. Consisted of two company divisions– Clear Channel Outdoor Americas(CCOA), the U.S. and Caribbean business department, and Clear Channel International(CCI ). CCO employs around 4,800 individuals globally. Discover more on www.clearchannelinternational.com=1019 & & td_screen_width=768 & & td_screen_width