This is a story about Jeff Bezos, Elon Musk, and their legendary head-to-head battle. It’s the kind of thing that inspired my associated, free ebooks: Jeff Bezos Is Sorry For Absolutely Nothing and Elon Musk Has Very Big Plans. You can download both here.

On late Friday afternoon, as Musk and Bezos waited, the tea leaves were checked out, the verdict was rendered, and the winner was declared.It will be Musk’s SpaceX, not Bezos’s Blue Origin, that will take astronauts back to the surface area of the moon for the very first time because 1972, after SpaceX won a $2.89 billion NASA contract, vanquishing Bezos’s business and others.Musk celebrated,

as Musk would, with a tweet: “NASA Rules!,” decorated with rocket, heart and star emoji.Bezos, as far

as I might discover when I composed this, has yet to respond– even after he released his extensively applauded 6,500-word Amazon investor letter yesterday.Musk and Bezos have remained in one rumble after another over the years, waged largely on social media– and it’s established beyond simply a competition between their companies, to end up being”a full-blown rivalry,”in the words of Christian Davenport, a Washington Post press reporter and author of The Area Barons.

Even as Tesla trips high, and as Bezos prepares to step down from the helm of the colossal business he began in a garage more than 25 years earlier, there’s something about constructing the moon lander, and what that might suggest for the future of both companies and both males– to state nothing of mankind itself– that seems bigger and bolder.This is despite the reality that the size of the NASA contract is tiny compared to each guy’s net worth. They’ve each gotten and lost multiples of that quantity, on paper, in a single day– lots of times.Musk, who started SpaceX in 2002 when he was 29, was driven in part to check out space by the realization that rocket science hadn’t really innovative quite in nearly 40 years.”To a self-made Silicon Valley tech business owner, this was sensational,”Davenport wrote in his book.”His business’s mantra was: Set adventurous, nearly impossible objectives and don’t get detered.”Bezos, roughly seven years older, says he was very first influenced by the memory of watching the

Apollo 11 moon landing in 1969, when he was simply five.He later on nurtured his enthusiasm with a love of sci-fi that led him to question the future of the human race, and what was genuinely possible in space.Their private space rivarly returns years, possibly punctuated by the moment in 2013 when Musk outbid Bezos to get NASA’s Launch Pad 39A, from which Apollo 11 and the Space Shuttle had been launched.Bezos responded, as Davenport recounts, by purchasing Launch Complex 36, which was the area from which NASA’s unmanned objectives to Mars and Venus had been released.

Davenport likewise talks about a conference in between Bezos and Musk to discuss their rocket aspirations in 2004 hadn’t gone well.For all their accomplishments, I think it’s reasonable to recommend that both Bezos and Musk view their space endeavors as the true secrets to their traditions far in the future, and the biggest contributions they’ll make to world history.That’s why Bezos has said he plans to continue investing $1 billion annually in Blue Origin by liquidating his Amazon stock. And all of Musk’s business, according to author Tim Fernholz’s book, Rocket Billionaires, are”clearly planned to additional human civilization.”Maybe due to the fact that they share this typical function, there’s a degree to which the competition often appears more like a friendly, practically big brother/little brother competition than a blood feud.I’m advised of how Bezos congratulated Musk and SpaceX after a test of its high-altitude Starship rocket, which ultimately took off.”Anybody who knows how hard this stuff is impressed by today’s Starship test, “Bezos posted on Instagram.”Huge congrats to the whole @SpaceX team. I’m positive they’ll be back at it soon.”Still, there’s no denying that the go back to the moon later on this decade, potentially as soon as 2024, is the near-term area reward that is most likely to inspire humanity once again, and

function as an even larger launchpad for individuals, innovation, and companies involved.The personal space race might have just begun. But in this early, important, prominent contest, they went head to head, and Musk is plainly the winner. (Don’t forget to download the complimentary ebooks: Jeff Bezos Regrets Nothing, and Elon Musk Has Very Big Plans.) The viewpoints revealed here by Inc.com columnists are their own, not those of Inc.com.