The global digital efficiency firm Labelium, which concentrates on e-retail, media and consumer efficiency has tapped 3 top executives for management positions in its North American workplaces. Chris Apostle has actually joined as EVP of E-Retail & Marketplace, based in the firm’s New York workplace, Clayton McLaughlin was named Managing Director of Labelium Chicago, concentrated on Programmatic and Connected TV, and Santiago Mas was called Handling Director for LATAM at their Miami offices. “

This is an essential milestone for us in North America,” stated Anne Bougel, CEO for Labelium Americas. “Labelium Group is basically a collective network of business owners, which we are now boosting with senior specialists, bringing with them a recognized experience and extensive understanding of their markets. Chris, Clayton and Santiago are joining us at a turning point to help us enhance our quick growing organization in the Americas, which is averaging over thirty percent profits growth year to year. We are today in the very best position to take the momentum and help our clients flourish in e-commerce “

Chris Apostle brings more than 20 years of experience dealing with brands in a large range of classifications including CPG, Appeal, High-end and Retail across the digital and ecommerce landscape. He comes to Labelium from iCrossing where he was Chief Media Officer, managing all facets of service development and development for the Hearst-owned efficiency firm and working with customers such as AMEX, T-Mobile, Hilton and ForeverMark. Apostle’s long profession in advertising includes senior positions at Havas, Ogilvy, R/GA, SapientRazorfish and Viacom, to name a few. At Labelium Apostle will be responsible for the management, growth and organizational development of Labelium’s e-retail and e-commerce global services.

“With the incomparable functional quality and self-reliance of Labelium, along with its dexterity and nimbleness, we will do great things,” stated Apostle. “I will be bringing to the table over twenty years of business know-how and an ability to connect media and e-retail, which we’ll take advantage of to speed up business growth of our clients. And I’ll bring my mantra, which is ‘Stay curious.’ No matter how things are going, whether fantastic, great, bad, or whatever, interest will always assist us discover a way forward to advance our position.”

Previously SVP Head of Media Investment for iCrossing, Clayton McLaughlin has over 15 years experience in digital marketing throughout all channels. At iCrossing he oversaw all digital media strategy and activation at the firm, consisting of social, paid and organic search, programmatic and e-commerce. He also served in senior positions with Havas Media Group’s workplace in Chicago. At Labelium, McLaughlin is charged with building content and engagement solutions, digital media purchasing, leveraging automation and AI.

“I’m thrilled to sign up with Labelium, which has a reputation for self-reliance, unrivaled e-commerce quality and for being a distinct play area of innovation and advancement of new products,” said McLaughlin. “I’ll be assisting deepen the portfolio of new product or services, beginning with material, integrating that with our performance matrix. The measure of our success at development is business success of our customers. Obviously, in regards to development you never ever understand what you’re capable of up until you attempt, which typically indicates putting yourself in an unpleasant position in order to find out along the method.”

Formerly CBO & Partner at Miami digital creative agency Nobox, Santiago Mas has over 16 years experience in digital marketing including nearly a years with the Omnicom firm RAPP as a senior Account Manager in the company’s Miami and Sao Paulo workplaces. At Nobox Mas worked with high profile brands such as Netflix, Reebok and Pepsi, among others. As local lead and global member at RAPP, Mas managed a group of 35+ members and executed massive innovative campaigns with quantifiable results for brand names consisting of MasterCard, HP, Yum! Brands, SAP, Pepsi, Hewlett Packard and FedEx. Mas will be helping construct Labelium’s LATAM operations from the firm’s Miami hub.

“I’m so thrilled to sign up with Labelium at this time of growth and growth for the firm,” said Mas. “Overall independence and a focus on measurable impact for our partners are key elements behind the efficiency excellence of Labelium. Coming from creative agencies, I will contribute an unique perspective for our existing customers and the brand-new clients who will join us quickly. I strongly believe that welcoming change, chasing results and yes, always being kind, will be key elements to our future success.”

Over the previous year Labelium Americas’ growth has sped up significantly, mainly through the growth of their e-commerce and e-retail services including e-commerce consulting. Just recently the firm has onboarded several brand-new blue chip brands as clients, which will be revealed shortly, together with news about other initiatives and brand-new hires.

About Labelium Independant digital efficiency company, Labelium drives company development through performance-driven strategies in more than 16 nations. Because 2001 their400 proficient staff member have been supporting numerous local and global business to develop and/or secure a leading position in their markets. We create and execute innovative, performance-driven and expense effective digital techniques, and make sure winning e-commerce and e-retail programs. We are Google, Facebook and Amazon premium partners, constantly seeking the best method for our customers. Among Labelium’s 400+ clients, we count leading business such as LVMH, L’Oréal, Carrefour, David’s Tea, Lexmark, Christie’s, Tommy Hilfiger, Rudsak, ba & sh, Dior, Warner Bros and Club Med. For additional information please visit us at