Exciting news, Moz fans! We are thrilled to announce that Moz has actually been gotten by iContact Marketing Corp!Our readers understand how vital SEO work is when it comes to the success of marketing techniques, and as an industry leader, Moz was the natural choice for iContact’s expansion into the SEO space. If you’re not familiar with them, iContact and its brother or sister brands– Advocate, SMTP, andKickbox– together run as a subsidiary of J2 International(NASDAQ: JCOM). They help little and mid-sized services reach and retain faithful consumers with advanced e-mail marketing automation tools. As part of the iContact family, Moz will be even better equipped to help our customers with all of their SEO and digital marketing needs.I sat down with Michael Pepe, President of iContact Marketing Corp, to talk more about
the acquisition. Check it out listed below to learn what this suggests for Moz!Video Transcription Sarah: Hi, everyone. I’m Sarah Bird. I’m the CEO of Moz, and I have actually got some amazing, extremely interesting, really considerable news to show you all and I have actually welcomed Michael Pepe here to share with me. Michael, will you introduce yourself?Michael: I sure will. Thank you quite, Sarah. So I’m Michael Pepe, and I work as the President of iContact Marketing. And we do have some very amazing news to share today because Moz has been acquired by iContact.Sarah: Wow, that feels so excellent to say.Michael: Me too, publicly.Sarah: At last. It’s time. At last. I enjoy it. Why don’t you share a little bit about iContact?Michael: Sure, sure. So iContact is an iconic brand name in email marketing, and along with its sibling brand names, Campaigner, SMTP, Communicator, and Kickbox, all of those brands truly concentrate on the e-mail marketing requirements of little to midsize clients. And it’s an industry. Last year we delivered 68 billion emails.Sarah: Woo, good work.Michael: Big. Big. So … Sarah: Wow, that’s impressive.Michael: … I make certain there’s nobody on the call who’s not heard of Moz. However for the handful who may not have … Sarah: Yeah.Michael: … tell us about Moz, Sarah.Sarah: Yeah, Moz is an SEO company through and through, from our earliest days, you understand, 15 years ago
when we began understanding and teaching about SEO through the blog and after that actually analyzed just how much more people we might assist if we got more data behind our suggestions and then transitioned to being
a software company. And so from the core has been this
desire to assist individuals comprehend and master an actually complex, a complex marketing practice that is so vital and data driven. So some of our data stats, you understand, we have more than 40.7 trillion links, and we have over 1.2 million websites tracked, and we have over 500 million keyword recommendations. And all of that is to assist people make much better, smarter SEO choices, whether you are at a little company or you’re at a huge company, whether you’re a newbie in your SEO journey or whether you have actually been doing this for a really, long time. And I love that we have that in common, Michael. iContact and Moz, they all wish to assist as lots of people as possible, and we’re extremely focused on two core marketing strategies that are simply as vital for organizations today as they’ve ever been.Michael: Definitely. And, you understand, what I think sets Moz apart is the reality that you do focus on the size, quality, and precision of your information, but to be able to translate that data into insights to help marketers of all levels of sophistication, business of all sizes, I believe that’s truly amazing and sets Moz apart. And, Sarah, you know we’ve been talking for some time. This is not a new idea that we developed last week.Sarah: Right.Michael: And, you know,
we have actually simply added, you know, a long list of factors of why our two business belong together. And possibly simply it would assist to share a few of those ideas on the call.Sarah: Yeah, I bet people are real curious. Yeah, what’s the why? Give us the why, Michael.Michael: Focus on the exact same clients and serving little to midsize consumers. If we ask our consumers, which we do consistently, what the top tool that they require, beyond email, it’s unquestionably SEO
So there’s a terrific pairing of SEO and email marketing. And I would say that I think actually notably Moz is a value-driven company. And particularly in this day and age, you know, we reside in an intricate ecosystem that includes our customers, our associates, our partners. And to be able to consider supporting all of their requirements and having all of those components thrive I believe has actually truly been an agenda on Moz’s part and one that our company believe in wholeheartedly ourselves, you understand, to really think about values, stability, and principle to drive ourselves forward. Therefore I think that we not just share worths, however we have a shared future together.Sarah: Yes. Oh, Michael, you said it so well. I can’t say it better myself, so I will only contribute to that, that, you understand, Moz is going to prosper in this new household, and I know that for certain since I understand that you guys really understand the worth of SEO and are delighted to share that with your broader customers. And really, we understand that e-mail is critical and will stay critical. It’s not going anywhere. It’s just improving. And we have the shared worths. So what more do we need, right? I think
that together we can and will achieve terrific things for all of our consumers. So delighted to make it to this minute with you and to begin running towards that future together. So thank you so much.Michael: Thank you. The future is bright.Sarah: It is. All right, everybody, thank you and see our blog site. Stay tuned. More to come.Michael: Bye.