MullenLowe Group Complete London, United Kingdom
See Profile MullenLowe Los Angeles Executive Creative Directors Carlos Alija and Laura Sampedro have added top innovative talent to work on the firm’s growing lineup of customers. Because signing up with MullenLowe LA last September, Carlos and Laura have been constructing a creative department of their own, showing their international view on imagination, hiring all over the world to find the best skill to work on its broadening client roster.
MullenLowe LA has actually included more than 40 employees over the previous year, in part due to the growth of the Constellation Brands business, consisting of the growth of its Corona Masterbrand duties, and brands consisting of Two Lane Lager, High West Scotch, and Constellation Wines (Detainee White Wine Company, Unshackled, Woodbridge and Double Diamond).
“During the last months we have been attentively dealing with the type of team we wish to develop, reaching not just for a few of the most talented creatives out there, but likewise for varied, interesting and amazing human beings,” said Laura Sampedro.
One of the essential hires for the company is Dave Estrada, who serves as creative director on the Corona Masterbrand account (that includes Corona Additional, Corona Premier and Corona Hard Seltzer). He just recently joined the agency from Apple, an account he also dealt with for 3 years at TBWA Media Arts Lab. Throughout Dave’s innovative profession, he operated at storied firms such as 72andsunny, TBWA Chiat Day and Goodby Silverstein + Partners.
The agency’s most recent Partner Creative Directors Horacio Sormani and Bruno Franchino (aka Hora and Coky) joined MullenLowe LA from The Community Miami. The duo became an innovative team in Buenos Aires at FCB nearly 10 years ago. After winning a Titanium Lion for Salta Beer’s “Beer Tooth Implant” they made the relocation from Ogilvy & Mather Buenos Aires to BBH New York. They invested 4 years working for PlayStation and FanDuel before being hired by The Community.
The growing Corona social account led to the additions of Creative Hybrids Gabby Grubb and Mary Nowels (by means of TBWA Chiat Day), Art Director Isabella Bolivar and Lauren Torres, a copywriter who originated from Ogilvy NY. The LA workplace also hired Art Director Caleb Nyberg and Copywriter Peter Watson, who joined from David & Goliath.
The design group at the firm added senior skill: Fazel Sayeh (who joins from Wieden + Kennedy Portland), Rui Ma (previously at Sid Lee and Google) and Sunny Li (formerly at Google).
“We continue to watch for skill, and, as we like to say, nobody comes here to fit in a particular box due to the fact that we wish to shape the company around their personalities, interests and skills so they can thrive and make the very best work they have in them,” said Carlos Alija.
The latest group of creative talent was hired by MullenLowe United States. Executive Director of Creative Talent, Frannie Rhodes, who also landed MullenLowe LA’s first Head of Art, Creative Director, Fabio Brigido and Creative Director Chris Juhas, who signed up with from Chiat Day. MullenLowe LA selected its first Director of Development, Chris Denson and first Cultural Strategy Director, Pilar McQuirter, who was named to the 2021 Adweek Creative 100 list today.