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TBWA today revealed that Nancy Reyes is being elevated to Chief Executive Officer of TBWA Chiat Day New York City.
With this promotion, Reyes expands her role and takes over complete leadership of the firm from Rob Schwartz, who has been CEO considering that 2015. It’s the latest action in a stable rise since Reyes joined the company in April 2016 as Managing Director, becoming President in July 2018. She will report to Troy Ruhanen, CEO, TBWA Worldwide.
Operating in collaboration with Schwartz and the agency’s executive management group, Reyes has actually led the firm through a resurgent duration, growing more than 180% in five years. She has actually contributed in creating new organization that results in withstanding customer collaborations, such as with Hilton, TD Bank, Facebook and PepsiCo, and in elevating the agency’s creative item. TBWA Chiat Day New York City was the TBWA cumulative’s top-performing agency at the 2019 Cannes Lions Celebration of Imagination and the # 5 private office worldwide at the last Lions celebration. Reyes was named a “Female to Enjoy” by Advertising Agein 2019
Amid the pressures of 2020, TBWA Chiat Day New York grew, winning brand-new projects from PepsiCo (bubly, RISE and lays), Facebook Oculus and Abbott, and adding more than 60 staff members, as the company assisted its clients navigate an unprecedented year and get ready for recovery.
Troy Ruhanen, CEO, TBWA Worldwide stated, “Nancy is an exceptional leader, organization partner to our customers and developer of skill. She understands the power of innovative concepts in driving unreasonable development and the value of compassion in encouraging people. Her impact on the New york city firm and on our collective has actually been indisputable. I am positive she will lead our team in New york city to an exceptionally strong next chapter.”
Reyes included, “The previous 5 years have actually been an incredible journey that’s just possible through partnership– with our management team, clients, and everyone who operates at the company. I am so proud of the creative ideas we have actually brought to life together, the development of our people and the skill that is making stunning concepts a truth on behalf of our customers. I’m delighted for this next action and for what we will attain together.”
Schwartz, a 20+ year veteran of TBWA Chiat Day, and CEO of TBWA Chiat Day New York City given that 2015, is moving into a freshly developed function as Chair of the TBWA New york city group, that includes TBWA Chiat Day New York, Lucky Generals New York and 180NY. His role as Chair includes the remit to market and grow the three TBWA-affiliated companies, acting as a resource to their leadership, offering his understanding of the TBWA collective, the firms’ distinct offerings and the synergies between them. While stepping far from everyday management of TBWA Chiat Day New York, he will continue as a consultant and cultural resource for the firm and will likewise continue to host the award-winning Disruptor Series Podcast he developed.
“The turnaround that Rob initiated in 2015 set the structure for the firm’s success today. He’s been a remarkable mentor and partner to Nancy and the New york city agency management group. As he enters this brand-new function, he is uniquely placed to guide our New york city group with his blend of experience as a CEO and CCO, his marketing savvy, mentorship and connectivity in the New York market. He will be important to the firms and leaders in our New York group,” continued Ruhanen.
“Nancy has actually been a true partner in reconstructing the company and she has actually earned this next action to lead TBWA Chiat Day New York City. I could not be prouder and more positive in the team we have in place to take the company to the next level.” said Schwartz. “As I want to brand-new obstacles, I am energized about the potential within our New york city Group. Now more than ever, brand names have a choice in the firms they work with and three of the best are right here.”
Schwartz continued, “We provide a wealth of talent in various agencies of various size, scale and knowledge and in this new function, I’ll be placed to bring these resources to great deals of various customers.”
Reyes joined TBWA Chiat Day New York in 2016 and has contributed in its turnaround. Her influence on talent and culture within the firm has been equally profound. She has actually led TBWA Chiat Day New york city’s Diversity, Equity and Inclusion efforts, which treat diversity as a firm roster customer, with budget plan, time and skill assigned. In 2018 she produced a mentorship and management program called Circle of Women, focused on constructing a pipeline of ladies leaders within the company by offering executive coaching and mentorship to a high potential group of ladies on the cusp of leadership. Half of the program’s individuals are women of color.
Reyes joined the firm from Verizon, where she was VP of Marketing Creative, responsible for 360-degree creative item for the wireless organization, that included marketing, retail and social marketing. Prior to Verizon, she was Managing Director of Goodby, Silverstein & Partners’ New York workplace, though much of her marketing profession was spent in GS&P’s San Francisco workplace, where she dealt with a variety of accounts, consisting of Adobe, HP, Frito-Lay, Google and Comcast. A graduate of Harvard University, Reyes started her profession in New York City at Ogilvy & Mather.