Today, in celebration of World Oceans Day, Los Angeles-based start-up MerMade is officially introducing its flagship product, a 65 gallon recycling cart made from 100% licensed ocean plastic. Established with the goal to help clean our oceans by showing the world how beneficial ocean plastic can be, MerMade’s recycling bins each contain 3.5 pounds of completely traceable ocean plastic sourced through fellow L.A. company, OceanWorks. Each cart has a 10-year warranty and is itself 100% recyclable.
The idea for MerMade was born in 2019 by ocean fans Tessa Hayward, Matt Hartz, Matt Lanzdorf and Jesse Blatz, colleagues at LA-based advertising agency Group One. The four came together for the firm’s annual Launch A Concept program which welcomes teams to pitch an initial idea that will fix a problem near to their hearts and benefit the bigger community. The winning team gets a grant of $25,000 to bring their idea to life.
According to the Ellen MacArthur Foundation, just 9% of U.S. plastic is recycled and plastic production is anticipated to fold the next two decades. The COVID-19 pandemic exacerbated these numbers as lots of rushed to acquire single-use plastic products in an effort to stop the spread of the illness with U.S. cities seeing a 20% boost in municipal waste and recycling collection in 2020. MerMade saw how the increase in plastic particles was affecting the oceans and used its seed cash to acquire 1000lbs. of certified ocean plastic from OceanWorks. Manufactured in L.A. by partner Rehrig, MerMade’s carts feature a signature teal lid that are easy to identify and a description on the side to highlight the can’s usage of ocean plastic.
“An approximated 17.6 billion pounds of plastic gets in the marine environment every year– that’s roughly comparable to discarding a trash truck loaded with plastic into the oceans every minute. The vital exists, but most people aren’t clear on how they can make an impact, personally. We wanted to define a more direct call to action, thinking bigger than plastic straws,” said Tessa Hayward, MerMade Co-Founder. “We wound up revealing a treasure trove of impact chances when we devoted to highlight the huge and (seemingly) ordinary plastic items that individuals interact with every day. Each one of our recycling carts is made with 3.5 pounds of plastic – that equals more than 3,000 straws. Our objective is a lofty one – to get millions of pounds of plastic out of the ocean – and perhaps influence other business to reimagine their products utilizing ocean plastic along the way.”
Over the last few months, the company began to disperse its bins locally across Southern California – counting on word of mouth and the bins unique style to attract buzz and interest. Up until now, the bins have found homes with regional organizations, individual homeowners and other mindful customers like Parras Intermediate school, Redondo Browse Club, Spyder Surfboards and Val Surf.
MerMade is currently accepting applications for bin batches on its website. Single bins are currently readily available for people and regional entrepreneur who live in select service locations in Southern California. Bulk batches are readily available for order and delivery throughout the United States and worldwide. Learn more at https://www.mermade.us/.