Do you enjoy eggs, however feel bad about supporting corporate farms that raise chickens in pens? Have you attempted Simply Egg from the scientists and culinary artists at Consume Just, Inc.? Possibly, you will quickly?

Consume Just, Inc. simply released a new multi-million-dollar brand name campaign for its popular plant-based simply Egg products. The brand’s “Truly Great Eggs” project kicks off this week with a series of ads narrated by comic and JUST Egg mega-fan J.B. Smoove, well-known for his role on HBO’s “Curb Your Enthusiasm.”

Each “Actually Excellent Eggs” area puts viewers in the center of a various morning scramble while challenging typical anticipations about plant-based food. Like the concept that plant-based food does not taste excellent– that’s a significant difficulty for any startup brand name in this emerging field to clear.

The new advertisements will air on broadcast and cable in significant markets like Chicago, Los Angeles, and New York City and will appear nationally on linked television platforms like Hulu as well as on digital video services like YouTube.

“Our ads focus on the fact. People can’t appreciate the health of the planet or their family all of the time. We want to deactivate people and their presuppositions about plant-based foods with informative humor and irreverent swagger,” said Tom Rossmeissl, Head of Global Marketing at Consume Simply.

“Really Great Eggs “signboards will also appear throughout the fall in cities throughout America and in-store and curbside marketing will reach shoppers at thousands of brick-and-mortar retail places.

The campaign was developed in partnership with New York City-based creative studio Folklore.

Eat Simply just recently revealed the campaign at the 2021 Good Food Conference, the world’s most extensive, cross-sector event concentrated on the power and potential of alternative proteins to fundamentally change food and agriculture.

simply Egg items are now available in approximately 24,000 retail points of circulation and more than 1,000 foodservice areas. Today, JUST Egg products remain in 1.3 million U.S. homes, up 45 percent because January.