David & Goliath Complete El Segundo, United States
See Profile We talked with enjoyable creative duo Trishalicious, consisted of David & Goliath’s Tricia Knope, Jr. Art Director and Alisha Benda, Jr. Copywriter about what makes an imaginative partnership work best.
How did you meet and the length of time have you interacted?
Alisha: We met during our time at Denver Advertisement School. We were both in the pioneer class and took a leap of faith in a brand-new school and chapter of our life. That remained in 2019, it feels like a blur.
Tricia: We didn’t apply as a team hire, but it’s truly been so great coming to David & Goliath already understanding each other and having a rapport.
How would you describe the relationship between you two? In what ways has the vibrant changed since you first started collaborating?
Alisha: I believe we’re 2 really different people and because of that we each bring our special viewpoints to the table. I seem like we teach each other stuff all the time. I believe we have actually improved at managing our collaboration and developing from simply brainstorming in portfolio school to dealing with real accounts. I take pride in us!
Tricia: Yeah, I believe we stabilize each other out in a great method. We’re work partners however prior to that we’re buddies. We usually end up talking about life prior to diving right into the work.
Tell us about the very first project you have actually worked on as a duo.
Alisha: In one of our campaign advancement classes in school we dealt with Cafe Monster. A coffee version of Beast energy beverage. It was an intriguing brief as we needed to focus on how to attract young mothers. We created some pretty fun things. From there we went onto another odd brand name, eharmony. I believe the challenge of abstract brands has made us better at concepting. And when I started operating at D&G, Trish and I were both tossed on a pitch together. It was a blast and an excellent opportunity to make an impression as a duo in the agency!
Tricia: Haha oh Coffee shop Beast, the 2nd quarter of Denver Advertisement. I was brand brand-new to marketing, and Alisha had already had some experience. I remember learning so much from dealing with Alisha on that. I wished to soak up all of her understanding.
Do you have a preferred project you’ve dealt with together? What makes it special?
Alisha: I think Coffee shop Beast. It was an unusual short for a brand name we both don’t resonate with. It was enjoyable and set the tone for what type of ideas we were and can developing.
Tricia: There was a gritty and fun principle we had for an electric scooter company. We used punk-inspired visuals and language to show the rigorous screening the scooter goes through.
What has been the hardest part of interacting? How do you solve imaginative disputes?
Alisha: I believe sometimes the virtual part of our work can put a range in our ideas. Another thing is simply attempting to comprehend where each other are originating from. It can be difficult to explain what sort of idea you have in your head and the other individual may not get it. You simply need to be client and resolve it!
Tricia: We occasionally have varying viewpoints on ideas, however we attempt not to be too precious about it. Sometimes I’ll be shocked when an ECD sees potential in something that I hadn’t seen or vice versa.
Exists any suggestions you ‘d offer to young creatives looking for a partner, or a duo simply getting their start?
Tricia: Have a good time. Hang out together not simply for work.
Alisha: I concur with Trish. If you just associate your collaboration with work, the relationship will stay at a surface level. Collaborations are all about finding out each other’s strengths and weak points and understanding how to sweat off them.
Do you have a dream account that you have not had the chance to work on?
Tricia: There isn’t a specific account, however there are a couple things I am particularly drawn to in a brand name. The first is that it’s an item I think in. I enjoy dealing with brands that are making a favorable effect on the planet. Secondly, I’m often drawn to brand names that have possible but are in alarming need of a refresh. While at Denver Advertisement, I did a rebrand of Frank’s Red Hot that was a lot of enjoyable. I’ve been believing just recently about Adams Peanut Butter, Funyuns, and Lubriderm.
Alisha: I’m uncertain if I have a dream account I wish to work on, which sounds like a cop-out of an answer. However I really delight in the phase we remain in today, trying out all the different accounts at the company. We’ve already touched on numerous projects at D&G, but I think among the most fun has actually been a project we did for PepsiCo’s structure called Food for Excellent and our deal with Jack in The Box. We truly look forward to any task in which we can do work that is more purposeful.
How has the pandemic impacted dealing with your partner? Do you have any innovative suggestions on how to collaborate when you’re working from home?
Tricia: Determine how you work best and utilize it to your advantage. I have actually recognized that I have a simpler time developing concepts while I’m moving. Because of that, I will frequently call Alisha on the phone rather than the computer, because it enables me to speed around my apartment as we’re conceptualizing. If you’re working where you’re living, you should develop it to serve you finest.
Alisha: When the pandemic hit, Trish and I were in our 3rd quarter of portfolio school. It sucked changing to virtual. Initially, we all disliked brainstorming over the phone. Conceptualizing essentially eliminates from the natural pauses and circulation of work, when you remain in the same room it’s simpler to read each other’s energy about an idea. But we persisted. And now I believe we’re respectable at it. I believe an excellent tip for working from house together is understanding when to take breaks and regroup. Trish and I frequently like to brainstorm on our own and come together with ideas. Other times we spitball on the phone. Range is the spice of life.