Tag: Advertising

Working with Identity Solutions in the Post-IDFA Landscape

This short article is sponsored by InMobi Exchange. Addressability– how brand names can reach specific audiences through advertising– is in the spotlight, as legal frameworks (GPDR, CCPA) and personal privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) effect user-level targeting. On top of this, the consumer media landscape is now more fragmented…

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B2B Marketing News: New Influencer Marketing & Social Reports, LinkedIn’s B2B Engagement Research study, & Google My Organization Gets Messaging

LinkedIn Provides New Tips on How to Produce Engaging B2B Material [Infographic] LinkedIn (customer) has launched a new 17-page guide offering B2B marketers tips, stats and a range of insight and examples surrounding the production of successful B2B creative on the Microsoft-owned platform, the firm just recently announced. Social Network Today 2021 Social Media Industry…

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Nextech AR Signs Up With the Interactive Advertising Bureau’s (IAB) Enhanced Truth (AR) Board

The Interactive Advertising Bureau is the leading trade association promoting the value of the interactive advertising market to lawmakers and policymakers.The effective launch ofNextech’s 3D/AR advertisement network places the Company to become a new power player in the AR digital advertisement community. VANCOUVER, British Columbia– Nextech AR Solutions(“Nextech “or the”Business”)(OTCQB: NEXCF )(NEO: NTAR.NE)(CSE: NTAR) (FSE:…

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Social Network Success With Jess

Growing up, Jess Caroll had 2 extremely various career objectives in mind: reporter or teacher. While she may not be adding to a broadcast or providing us the pep talk we need to go house and research study, she’s satisfied those two jobs someplace in the middle as one of our shining Social Media and…

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Magnite to Acquire SpotX – Ad Tech Daily

Deal Creates Largest Independent CTV & Video Advertising Platform Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2)Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2)┬áin Q4 2020On a combined basis,…

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Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Marketing

Shows its distinct chance in the automobile marketplace CHICAGO– Affinitiv, the leading provider of data-driven marketing and software application solutions to the automotive market, reveals today the rebranding of Caldwell & Kerr Advertising to Affinitiv Marketing. Caldwell & Kerr Marketing, a full-service digital agency focusing on the automotive market, has become part of Affinitiv since…

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Facebook Advertising: Do These 5 Things Before Investing a Cent

Podcast: Play in new window|Download< img src="image/svg +xml,%3Csvg% 20xmlns %3D%27http%3A%2F%2Fwww. w3.org %2F2000%2Fsvg%27 %20width%3D %27631%27%20height %3D%27355% 27%20viewBox%3D%270 %200 %20631%20355%27 %3E %3Crect% 20width %3D% 27631 %27 %20height %3D %273355%27%20fill-opacity% 3D%220 %22%2F %3E% 3C%2Fsvg%3E"alt="Facebook Advertising: Do These 5 Things Before Spending a Penny"width ="631"height=" 355 "/ > Standing apart in the digital sea of sound is a struggle…

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Should You Add Microsoft Advertising to Your Marketing Strategy?

If you’re postponing investing in Microsoft Marketing, you’re missing out on valuable reach for your eCommerce brand. It represents a 13.5% PC market show an average of 13.9 billion searches each month, over half of which are particularly related to product searches. Microsoft Marketing must absolutely contribute in your general PPC method. Officially called Bing…

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Suspended Google Shopping? Here’s How to Fix it!

If you have suddenly found yourself with a suspended Google Shopping account or item, you are not alone! Suspended accounts and products take place much more frequently than you may be knowledgeable about. Here’s the thing: Google Merchant Center accounts can be suspended without much warning or explanation. We get it– it’s incredibly discouraging. Browsing…

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