Tag: News

Are We Exceptionally Misinformed? It Must Be Somebody Else’s Fault

Are we, individuals, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has actually written a thought-provoking piece for Harper’s. He thinks we are exceptionally misinformed about social media’s role in keeping us misleaded. Bernstein indicate a 2019 Seat study, showing that half of Americans believe that fabricated news/info is “a…

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SEO and Google Discover

The author’s views are entirely his/her own (omitting the unlikely occasion of hypnosis) and may not always show the views of Moz.In today’s episode of White boards Friday, Moz’s own SEO specialist, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Click the white boards image above to open a larger…

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B2B Marketing News: B2B Digital Advertisement Invest Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers’Use of Digital Engagement Techniques A brand-new report from Salesforce shows that 9 in 10 marketing leaders think that their digital engagement method has entirely (48%) or somewhat (42%) altered given that before the pandemic. Which techniques are they utilizing? Social media (91%), digital ads (91%), digital material (88%), site and apps (86%), e-mail (76%)…

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‘Mr Peanut has a life of his own’: San Francisco quotes farewell to a curator who saw advertisements as art

The Jolly Green Giant, Mr Clean and the Frito Bandito lost among their most enthusiastic fans last month with the passing of Ellen Havre Weis, a California museum creator and author who recognized the folklore in America’s marketing characters.Weis co-founded and directed the Museum of Modern Folklore, a when popular San Francisco traveler destination where…

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3 Metrics for Measuring PR Campaign and Marcomms Success

From marketing supervisors to sales teams to the C-suite, numerous stakeholders feel the advantages of effective PR projects– and utilize the metrics that measure success to adapt company techniques or make more data-driven choices. However, nearly half of B2B marketing managers claim that identifying genuine company contribution levels from PR companies is a difficult task,…

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Brands pull ads from GB News TELEVISION channel over content concerns

GB News, the tv channel that released today with backing from pro-Brexit magnates and a mission to produce “anti-woke” US-style news content, is facing an advertiser reaction after huge consumer brand names including Ikea, Nivea and Grolsch stated they would pull their adverts from the network.Fronted by a clutch of familiar names including the former…

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UK government’s plans for pre-9pm ban on junk food TELEVISION adverts criticised

Government plans to limit unhealthy food advertising on tv and online have actually been criticised by campaigners who state they consist of a lot of exemptions to impact increasing levels of obesity in the UK.The brand-new rules, which were revealed on Thursday and enter force from completion of next year, will prohibit adverts for items…

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