TBWA RAAD Full Service Dubai, United Arab Emirates

See Profile TBWA RAAD has actually revealed today the visit of Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline throughout the firm.

Robbins signs up with TBWA RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such as Coca-Cola, Google, MINI Cooper, PlayStation and Snickers throughout North America, Australia and now the MENA area.

Over the period of his profession, Robbins has actually been awarded 24 Cannes Lions, 3 Webbys and one Emmy election, and has helped 3 agencies win agency of the year awards: Clemenger BBDO Melbourne (2017 Cannes Lions Company of the Year), BBH New York (2012 Webby Awards Agency of the Year) and Crispin Porter + Bogusky Stone (2010 Cannes Lions Interactive Company of the Year).

Under his creative management, the Snickers Hungerithm campaign was consisted of as one of Australia’s best projects of the decade by Project Short in 2020. His Google Chrome “Jess Time” film was called the No. 1 Tear-Jerker Commercial of Perpetuity by Mashable, and hisBooneOakley site redesign was called No. 1 among the Most Ingenious Site Design of All Time by Huffington Post. Robbins was also ranked 8th internationally amongst authors in the 2017 Cannes Lions Global Imagination Report.

Robbins began his expert journey in 2007 after finishing from VCU Brandcenter with a master’s in advertising copywriting.

Walid Kanaan, Chief Creative Officer at TBWA RAAD said: “We are pleased to invite Jim on board to co-lead our innovative department. Jim will play an important role in forming disruptive, business-building creative campaigns and ensuring unconventional thinking that will help deliverdeliver future development for brands.”

Talking about his consultation, Robbins said: “I have constantly admired TBWA’s culture and its focus on Disruption ®, which has actually never been more essential. I am anticipating partnering with the team to develop groundbreaking, disruptive work that drives brands and businesses forward.”