Let’s rewind back to Jan. 2, 2019. Apple (NASDAQ:AAPL) CEO Tim Cook composed a disheartening letter to shareholders. In it, Prepare cut Apple’s very first quarter revenue guide– the very first guidance cut for the company in 15 years– as the business was struggling to move hardware versus the backdrop of intensifying worldwide trade stress and slowing economic activity, specifically in China.

Source: mama_mia/ Shutterstock.com Apple stock dropped to $142, its most affordable level given that April 2017 and 40% off its early October 2018 highs.

Let’s fast forward to present day. Whatever has actually altered for Apple. International trade tensions are easing and financial activity is rebounding. Apple is selling a lot of hardware, everywhere. The business’s software businesses are likewise getting traction. The double tailwind of software and hardware development has actually powered substantial double beat profits reports all year long.

Possibly most importantly, the Apple stock cost has skyrocketed to $260, an all-time high and up more than 80% from the Jan. 2 low.

Simply put, Apple has gone from “absolutely nothing is working” in early January 2019, to “whatever is working” in late November 2019. Everything will keep working for Apple in 2020. As it does, this record rally in Apple stock will continue.

Everything Is Working for Apple

The story is pretty basic. U.S.-China trade stress have meaningfully de-escalated over the past couple of months. This de-escalation will persist, because neither side has reward to up the trade ante any additional heading into an election year for the U.S.

. The 2 sides will likely sign stage one of a trade offer soon, which will set the table for stage two negotiation talks. This continued trade progress will breathe self-confidence back into the global corporate sector. Financial investment and capital costs levels will rebound. The international economy will get back to shooting on all cylinders.

Against that beneficial background, Apple must have the ability to move a great deal of hardware. This is specifically real for 3 reasons.

First, Apple appears to have actually determined that customers desire more affordable phones. By decreasing the price of its latest iPhones, need has actually skyrocketed. An even less expensive brand-new iPhone design could keep the iPhone need narrative red hot. Second, Apple’s 5G iPhone is being available in the fall of 2020. That will spark an upgrade super-cycle. Third, Apple’s non-smartphone hardware items are beginning to get traction as the Internet-of-Things trend ends up being more common.

Even further, Apple’s software sector will get a big increase in 2020 from the ramp of Apple Arcade and Apple TELEVISION+.

Whatever from the macro environment to the item line-up is working for Apple. All those things will continue to work for Apple into 2020. As they do, Apple stock ought to extend this record rally.

Apple Stock Can Keep Moving Higher

It’s simple to take a look at the 17.6-times forward several on Apple stock, recognize that a 17.6 forward numerous is about as a big of a several as Apple stock has actually brought over the previous decade, and conclude that shares are presently miscalculated and overextended.

But that basic analysis misses the most crucial component of the valuation, which is development. That is, while Apple stock is as richly valued as it has remained in the previous years, Apple’s growth potential customers are likewise as great as they’ve ever been, so this premium evaluation is probably called for.

Consider this: Apple’s hardware organization is getting in a golden period where favorable smart device pricing trends will assemble with the 5G boom and beneficial IoT adoption tailwinds. That must eventually produce stable, low-single-digit revenue development in the hardware organization, with steady revenue margins.

Meanwhile, on the software application side of things, the roll-out of new services like TELEVISION+ and Game will supply multi-year boosts to the software business, and sustain double-digit development over there for the next a number of years. Software gross margins need to improve with scale.

You’re looking at a company with a low development, steady margin hardware service, and a big development, enhancing margin software application business. Modeling that out, Apple might really quickly be looking at $25 in profits per share by 2025.

Based upon a market average 16-times forward several and a 10% discount rate, that equates to a 2020 price target for Apple stock of over $270. Hence, the long term growth principles indicate that the record rally in Apple stock isn’t over right now.

Bottom Line on AAPL Stock

Whatever is working for Apple. This tasks to stay true into 2020. Shares will keep grinding greater.

The implication? Stick to Apple stock up here. This rally isn’t over yet.

As of this writing, Luke Lango was long AAPL.